The Board of Directors of Central Alabama Water selected a new logo for Alabama’s largest water utility at its meeting October 6.
The Board of Directors of Central Alabama Water selected a new logo for Alabama’s largest water utility at its meeting October 6.
The logo features a five-segment water drop with the utility’s name, Central Alabama Water, to its right. The segments represent the five counties in Central Alabama Water’s service area – Jefferson, Shelby, St. Clair, Blount and Walker counties.
The color is “clear blue” which conveys calmness, clarity and stability. The clean, modern identity will be versatile across platforms.
“This logo represents a fresh start for Central Alabama Water and its customers and employees,” said Tommy Hudson, chairman of the CAW Board. “It reflects our commitment to openness and transparency. This is one way we can publicly signify the changes that are taking place to make this organization stronger and better able to serve the community.”
The logo and rebranding are part of the utility’s implementation of the requirements of Act 2025-297. The act, passed in the Alabama Legislature’s 2025 Regular Session, revised the governance structure of the utility and required the organization to change its name.
The CAW’s social media accounts have been updated to reflect the new brand. You can follow the CAW at @CentralAlabamaWater on Facebook, Instagram, LinkedIn and YouTube. Our handle on X (Twitter) is @CentalALWater.
